Google Ads accounts do not fail loudly. They drift. A match type widens, a bid strategy starts buying traffic that never converts, a conversion action quietly stops firing, and the spend keeps going out while the reports still look ordinary.
We run our agency’s accounts with a system that does the weekly analysis and hands the decisions to a person. It proposes a change, tries to disprove its own proposal, and waits for approval. Then it measures what the change did, so the next proposal knows how the last one went.
AI does the Google Ads analysis; a person approves; every change is measured.
01
Nobody reads every search term. A system can, and then stop there.
The tedious part of paid search is coverage: every search term, keyword, ad group, geography, and hour of the day, each against the period before. No account manager gets through all of it in a week, so the checks that get skipped are the ones nobody has time for, which is exactly where the waste sits.
The system reads all of it. What comes out is not a change, it is a proposal with the numbers attached, ready for someone who knows the client to say yes or no.
02
Every proposal is audited before a human ever sees it.
A recommendation is only worth as much as the case against it. Before anything reaches a person, a second pass tries to refute it: is the data really there, is the sample big enough to act on, does this undo a change we made three weeks ago, is the conversion tracking trustworthy in the first place. Proposals that cannot survive that are never shown.
Anomaly Detector watches the same accounts daily and flags what drifts out of range, so a broken tag or a sudden cost spike surfaces the next morning instead of at month-end.
03
Each approved change is filed with what we expected it to do and the date we would know. When that date arrives, the result is compared against the prediction and written down as a win, a miss, or noise. Over a year that turns account management into a record you can read rather than a story anyone can tell.
Proof
AI does the Google Ads analysis; a person approves; every change is measured.
Runs weekly on the Google Ads accounts Keller Creative manages.
It runs the weekly analysis on our own agency’s client accounts, and every approved change is checked afterwards against what we predicted it would do.
Scope
Search terms, keywords, bids, budgets, and geography read in full every week.
Each proposal tested against the data before a person is asked to read it.
Nothing changes in the account until someone who knows the client approves it.
Spend, conversions, and tracking checked every day for drift.
Every change reviewed weeks later against what it was supposed to do.
A written record of what changed, why, and what happened next.
FAQ
Software that does the analysis a PPC manager would do with unlimited hours: reading every search term, keyword, and bid strategy against the period before, then proposing specific changes for a person to approve. The AI does the reading and the arguing. A human still decides.
No. Every change waits for a person, and the reasoning is stored beside it. We would not build you an account that nobody is watching.
That is the usual arrangement. Your team gets the analysis and the case against it, and keeps the client relationship and the final call.
Each one is filed with a prediction and a review date. When the date comes, the outcome is measured and recorded, including the changes that did not work.
Revenue Automation
AI content automation with a real quality gate: brief, draft, voice and claim checks, then a person approves. Nothing publishes without a human yes.
ai outbound salesAI outbound sales that researches every prospect before a word is written and sends nothing until a person approves it. Run on our own pipeline first.
automated client reportingAutomated client reporting that pulls the numbers, writes the month up, and publishes the page and PDF. Account managers review instead of assemble.
crm workflow automationCRM workflow automation that files every call, text, and meeting against the right client and turns what was promised into dated follow-ups with an owner.
One fixed fee. A build-or-don’t-build verdict in writing.